The center, based on the translation research center and economic and trade foreign language research center of Sichuan University of Science and Engineering, implements the mechanism of industry-university-research cooperation and co-establishment with Wuliangye Group, Luzhou Laojiao Co., Ltd. and Sichuan Swellfun Co., Ltd. It is an academic institution focusing on product marketing and international transmission of Sichuan liquor culture, healthy drinking and international transmission of Sichuan liquor culture, and is a key research base of humanities and social sciences among Sichuan’s universities approved by Education Department of Sichuan Province.  

Website: http://cjwhcbyjzx.suse.edu.cn/