The Sichuan Baijiu Development Research Center, formerly known as the Chinese Baijiu Culture Research Center of Sichuan University of Science and Engineering, was established in 2007. In response to the "129" strategic goal for the development of Sichuan Baijiu set by the Sichuan Provincial Party Committee and Government, the construction of the "Upper Yangtze River Baijiu Economic Belt" strategy, and the "China Baijiu Golden Triangle" strategy, the center integrates multidisciplinary research forces from Sichuan University of Science and Engineering, both within and outside the province, as well as advantageous resources in the Sichuan Baijiu industry. In October 2010, it was officially approved as a key research base for philosophy and social sciences in Sichuan Province and a key research base for humanities and social sciences by the Sichuan Provincial Department of Education.
Affiliated with Sichuan University of Science and Engineering, the center is dynamically managed by the Sichuan Provincial Federation of Social Sciences and the Sichuan Provincial Department of Education. It comprises a management committee and an academic committee. The center includes offices, archives, Baijiu collection and exhibition room, library, academic lecture hall, research institutes, laboratories, and studios, with a total area of nearly 680 square meters. The Baijiu collection and exhibition room houses well-known Baijiu brands such as "Wuliangye," "Luzhoulaojiao," "Langjiu," "Jiannanchun," and "Quanxing," with a total value of nearly 200,000 yuan. The academic lecture hall, research institutes, library, laboratories, and studios provide necessary facilities and favorable conditions for the center's researchers to conduct academic research and exchanges.
Center Research Team:
The center, focusing on building a "gathering place for high-end talents," actively constructs an academically diverse, structurally reasonable, and stable research team. It has formed a high-level academic research team led by Song Shuyu, Chairman of the China Alcoholic Drinks Association, and supported by leading figures such as Tuo Xianguo, Jiang Yongmu, Kou Gang, Deng Ling, Gu Xin, as well as national outstanding young talents, recipients of the Ministry of Education's "New Century Excellent Talents Support Program," outstanding experts in Sichuan Province, and members of the National Teaching Steering Committee. The team consists of 78 researchers, including 45 professors (researchers), 28 associate professors (associate researchers), 5 lecturers, 47 PhDs, and 29 master's degree holders. It has formed an advantageous talent team directly serving the Baijiu industry and local economic development.
Center Positioning:
The center, guided by problem-oriented principles, focuses on the major needs of the "Cultivating Sichuan, Prosperous Sichuan" initiative and the development of the Baijiu industry. Its central focus areas include being a hub for high-end Baijiu talent, a major base for academic research and talent development, and a leading industry think tank. The center engages in open cooperation, distinctive and systematic professional social science research on key and frontier issues in three major areas: "Sichuan Baijiu Industry and Regional Development," "Sichuan Baijiu Resource Development and Innovation," and "Sichuan Baijiu Enterprise Marketing and International Cultural Communication." It continuously promotes theoretical and practical innovation, actively provides suggestions to the Sichuan Provincial Party Committee and Government, and contributes to regional economic development and enriching humanities and social science research.
Center Achievements:
In recent years, the center has actively promoted the transformation of academic achievements, achieving significant breakthroughs supported by academic monographs, signed and approved by provincial-level leaders, and high-level papers. It has undertaken more than 40 national and provincial projects, including 37 horizontal (humanities and social sciences) Baijiu projects, with a total funding of 10.23638 million yuan. The center has published over 198 high-level papers, 26 representative works, submitted 39 consultation reports and expert suggestions. Thirteen achievements have been published in the "Important Achievements Special Report" by the Sichuan Provincial Committee of the Communist Party of China, the Decision-Making Consultation Committee of the Sichuan Provincial People's Government, the United Front Work Department of the Sichuan Provincial Committee of the Communist Party of China, the Sichuan Provincial Federation of Social Sciences, etc. It has received 15 times the signed and approved instructions from provincial and ministerial-level leaders, providing strong intellectual support for the development of the Baijiu industry.
Center Goals:
Aligned with Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era, the center aims to implement General Secretary Xi Jinping's important discourse on philosophical and social science work. It seeks to attract high-end talents, strengthen talent development, emphasize industry leadership, enhance support system construction, academic research field development, and high-quality think tank construction. The goal is to become the leading gathering place for high-end talents in Baijiu research in Sichuan, a major hub for academic research and talent development, and a leading think tank in the industry, ultimately serving the high-quality development of the entire Baijiu industry chain.
